A charity lawyer has criticised Captain Sir Tom Moore‘s Foundation for the ‘really sad’ damage that has been done to his ‘brand’ but insisted that he will ‘always be somebody who is loved’.
In Captain Tom: Where did the Money Go?, which will air on Channel 5 tonight at 9pm, the truth behind how a large amount of money donated by the British public was spent will be detailed.
This includes funds raised from the sale of Captain’s Tom’s three books: Captain Tom’s Life Lessons, One Hundred Steps and his autobiography Tomorrow Will Be A Good Day.
Liz Brownsell, partner and head of charities for law firm Birketts, said that in the case of his autobiography, there are repeated claims that proceeds will go to the The Captain Tom Foundation.
This charity, established in June 2020, aimed to recognise and raise money for organisations supporting the elderly in the UK.
In Captain Tom: Where did the Money Go?, which will air on Channel 5 tonight at 9pm, the truth behind how a large amount of money donated by the public was spent will be detailed
Liz Brownsell, partner and head of charities for Birketts, explains that in the case of his autobiography, there are repeated claims that proceeds will go to the The Captain Tom Foundation
His daughter Hannah Ingram-Moore has admitted to keeping £800,000 from the three books written by her father, claiming this was at the request of Captain Tom.
It also comes as Mrs Ingram-Moore was ordered to demolish a £200,000 unauthorised spa pool complex in her garden in Marston Moretaine, Bedfordshire.
Neighbours, who welcomed the decision, branded the family’s handling of the situation ‘deceitful’ and claimed it had further damaged their reputation after a series of PR disasters.
Ms Brownsell said: ‘Captain Sir Tom Moore will always be somebody who is very much loved, and is seen as the nation’s grandfather. It’s really sad that the brand itself has been damaged.
‘So when you look on the foundation website it says “his autobiography and a children’s book” will support his newly formed charity The Captain Tom Foundation.’
She also pointed to the prologue of his autobiography, which reads: ‘Astonishingly at my age, with the offer to write this memoir I’ve also been given the chance to raise even more money for the charitable foundation now established in my name.’
The expert said: ‘And so that’s the problem.’
The Channel 5 documentary seeks to discover whether the UK was ‘misled’ when donating millions of pounds to Captain Tom’s cause at the height of the pandemic.
In October, Mrs Ingram-Moore confessed to pocketing £800,000 from books written by her father.
His daughter Hannah Ingram-Moore (above with Captain Tom) has admitted to keeping £800,000 from the three books written by her father, claiming this was at his request
Captain Tom receives his knighthood, with his daughter Hannah (second from right) and her husband Colin Ingram-Moore (left), and his grandchildren Benji and Georgia at Windsor Castle
Sir Tom was made an honorary colonel and was later knighted by the Queen (pictured in 2020) at Windsor Castle
Captain Tom Moore, with (left to right) grandson Benji, daughter Hannah Ingram-Moore and granddaughter Georgia, at his home in Marston Moretaine
She claimed her father wanted the family to keep the profits from his three books: Captain Tom’s Life Lessons, One Hundred Steps and his autobiography Tomorrow Will Be A Good Day.
The family is also adamant that people buying the publications were never told their money was going to charity, a claim disputed in Captain Tom: Where did the Money Go?.
In the interview with TalkTV’s Piers Morgan, Mrs Ingram-Moore also broke her silence on the £85,000 salary she earned as interim chief executive of the Captain Tom Foundation.
She spoke about the £18,000 she made as a judge at an awards ceremony which featured the charity’s name. Only £2,000 of that fee was donated to the organisation.
Discussing his books, which were written before his death aged 100, Mrs Ingram-Moore says the money made went into Club Nook Ltd – a firm separate to the charity – in his name.
‘These were my father’s books, and it was honestly such a joy for him to write them, but they were his books,’ she says.
‘He had an agent and they worked on that deal, and his wishes were that that money would sit in Club Nook, and in the end…’
Morgan then interrupts, asking her: ‘For you to keep?’, to which she replied: ‘Yes.’
Captain Tom Moore’s extraordinary final year
April 6 2020: Captain Tom, aged 99, sets out to walk 100 laps of his garden by his 100th birthday. His target is to raise £1,000 for the NHS.
April 8: He is interviewed on local TV news after daughter Hannah Ingram-Moore sends them a press release.
April 14: Donations to his JustGiving page break the £1 million mark.
April 15: Health Secretary Matt Hancock hails him as an ‘inspiration to us all’ as donations top £10million.
April 16: Captain Tom completes his 100th lap of his garden and vows to keep walking.
April 17: Prince William describes the veteran as an ‘absolute legend’. Donations exceed £20 million.
April 30: A Spitfire flypast marks his 100th birthday. He receives thousands of cards including one from the Queen. His fundraising page closes at midnight having totalled £33million.
July 17: Captain Tom is knighted by the Queen in her first official engagement in person since lockdown lifted, becoming Captain Sir Tom Moore.
September 23: A film company announces it is to give Sir Tom the big screen treatment, following a fierce bidding war.
December 11: After consulting doctors, Sir Tom and his family fly to Barbados after being treated to a holiday by British Airways.
December 25: On Christmas Day Sir Tom tells BBC Breakfast things ‘will get better’ as families spend the holiday alone due to restrictions.
January 1 2021: His figure is formed in lights as part of New Year’s Eve celebrations in London to mark the end of 2020.
January 6: Sir Tom returns to Britain.
January 12: The veteran is admitted to Bedford Hospital and is diagnosed with pneumonia. Between December 9 and January 12 he is regularly tested for Covid-19 and tests negative each time.
January 22: Sir Tom is discharged to his family home so he can feel ‘comfortable’ but tests positive for coronavirus on the same day.
January 31: He is taken back to Bedford Hospital by ambulance for additional treatment for his breathing, after previously receiving care at home from his family and medical professionals.
February 1: His condition deteriorates and daughter Hannah Ingram-Moore and grandchildren Benjie and Georgia visit his bedside to say goodbye while his other daughter Lucy Teixeira speaks to him by video call.
February 2: Sir Tom dies aged 100 in Bedford Hospital as his daughters pay tribute to their ‘incredible father’.