According to the Variety report, Marvel executives watched the “She-Hulk” footage and “realized the scene needed to happen in the pilot episode so that audiences could see more of the character’s backstory early.” This left it to the show’s VFX team to fix the mess.
“The so-called bad VFX we see was because of half-baked scripts,” a source involved with “She-Hulk” told Variety. “That is not Victoria. That is Kevin. And even above Kevin. Those issues should be addressed in preproduction. The timeline is not allowing the Marvel executives to sit with the material.”
Of course, those changes aren’t cheap. Having major script changes and restructuring happen last minute means overworked VFX artists (which has led to them moving to unionizing). It’s why we’ve seen Marvel projects of late premiere with unfinished VFX, like “Thor: Love and Thunder” and “She-Hulk” itself. According to Variety, a single episode of the show cost about $25 million, much more than the budget of an episode of the final season of “Game of Thrones.” Granted, you could actually see what was happening on “She-Hulk,” but that didn’t mean it looked good.
The Marvel Cinematic Universe is now a franchise that cannot sustain itself. These kinds of major rewrites happen at the last minute, with top brass unaware of the story or indecisive about their projects are too costly to justify. We’ve seen how this affects the quality of Marvel shows and movies, and it cannot last forever.