Yet another streaming service has hiked up their subscription prices as Aussies continue to pay more for their entertainment.
Google‘s video streaming platform, YouTube, announced fees for their subscription-based Premium membership increased in Australia on Wednesday after the US saw a price jump in July.
While using the platform is free, users are forced to watch ads before, during and after videos.
The cost for watching videos ad-free, downloading videos for offline, 1080p resolution and access to Youtube Music is $16.99 per month.
It’s said to be the ‘first ever price increase for your subscription’ (in Australia).
Premium subscribers will notice the price rise on their next billing cycle.
Google’s video-streaming platform, YouTube, has increased the cost of subscriptions for Youtube Premium in order to ;support the creators and artists’ on the platform (stock photo)
Argentina, Austria, Chile, Germany, Poland, and Turkey have also been impacred by Wednesday’s price hike.
Those wishing to subscribe to YouTube Premium will still be able to pay the cheaper $16.99 for ‘at least three extra months’.
YouTube sympathised with customers on premium subscription plans, saying it doesn’t ‘make these decisions lightly’.
The platform said the extra costs will ‘continue to improve Premium and support the creators and artists you watch on YouTube’.
YouTube also announced they would be working towards banning third-party ad-blockers around the world while launching new features to their application.
Daily Mail Australia has contact Google for comment.
The increase is just the latest in subscription hikes, following Apple Music, Amazon Prime, Disney Plus, Spotify and Netflix, among others.
Apple Music was the first to lead the charge of increased prices in October 2022, increasing to $12.99 per month after previously been $11.99 per month.
At the same time Apple TV also saw an increase of $2, going from $7.99 per month to $9.99 per month.
The increase is the latest hit for Aussies after Apple Music, Amazon Prime, Disney Plus, Spotify, Netflix and others announced price hikes since October 2022 (stock image)
Tidal, the streamer formerly owned by Jay-Z but now in the hands of former Twitter chief executive Jack Dorsey, held off raising their prices until July 2023.
The change is set to go into effect in August and will see listeners similarly paying an extra dollar per month, going from $11.99 to $12.99 per month.
For those using streaming services to binge TV shows and movies, each of the major players in that area have also increased their prices in recent months.
The single largest price hike has come from Amazon Prime who have increased their rates by 43 per cent, jumping from $6.99 to $9.99 per month.
Amazon is still by comparison the cheapest of the bunch, with the dearest being Netflix.
